Now that you have your tools ready and your client’s SEO history in mind, you can begin the actual technical SEO audit. Steps to performing the technical SEO audit Mobile-Friendly Test – a Google tool to test if a website is mobile-friendly.Test My Site – a Google tool to test a site’s performance.SEMrush – their site audit tool tests for SEO errors and mistakes on a site.SEO Quake – a browser plugin that measures SEO elements of a site.Pingdom – tests elements of a website’s performance.Moz – they have a side audit tool to crawl URLs.Screaming Frog – a website crawler that analyzes URLs for technical audits.Different tools use different means to crawl your site, which means they often provide different insight you should always compare the results from each one to receive the most accurate information. We recommend using several so that you get as much information as possible. There are several tools you can use to conduct a technical SEO audit. What do they hope to gain from their site? How often are they updating it? Have they done any SEO work before? Asking these types of questions will give you a better idea of what they hope to achieve and how you can help them get there. Then, you should survey the client you’re going to audit and ask about their overall goals. First, explain to the client the importance of running a technical audit, because they might not understand. There are a few steps you need to take before you perform the actual audit.
Too many errors on the site will hurt your chances of ranking highly on search engines like Google or Bing and negatively impact the user experience. So why are technical SEO audits so important? Because you need to check the health of your website and make sure there are no errors that need to be addressed. Our goal is to give beginners an idea of what to do when faced with auditing a website. If you’re just starting out in the field, this blog will give you a simplified version of the steps you need to take to perform a technical SEO audit. The latter involves many aspects of improving your website such as increasing its speed and making it easier to be crawled and understood by search engines. Search engine optimization can be divided into three categories: on-page SEO, off-page SEO, and technical SEO.
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